How to Use Facebook As a Marketing Tool

1.Among the various ways to advertise online, one of them is to market with Facebook. If you want to add a personal touch to your business, advertising on Facebook can have great results, especially if your target audience is of a younger age group, who tends to use it more.

The first thing to do is of course start a profile. Take note that Facebook does not really recommend this so make sure that the profile is yours with a business intention in it. Post photos of you doing business and some products that you sell. Add friends to your profile, remembering to remark that you are looking for friends and also showcase your products. Most people will not like it if they perceive that you add them as friends just to make money from them, which bodes ill for you and what you are offering. Remember Metcalfe's law, which states that the economic power of a business is the square of the number of networks. The more friends you added, the greater the economic power of the business.

Keep a constant effort to remove clutter and negative remarks made with postings that may turn away many potential customers. Also, you must keep it alive! Consistently update your profile and post new photos to give potential clients the idea that you are still in business and are supposedly doing well. Go all out to make your profile as interesting as possible.

Also make use of the groups feature to drive more traffic to your profile. Join and participate in events to let more people know you and cover a lot more ground. Get as many people to be involved in your events and groups as possible.

In conclusion, I would like to reiterate that updating your profile and photos and latest information is essential to success to your Facebook marketing efforts. Follow these suggestions and you will see your efforts rewarded handsomely!By Roderick Low

As a social media specialist, Roderick Low strive to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful social media programs for companies. His informative blog teaches marketers and small business owners how to take advantage of the new media to connect, engage and interact with their target audience.

2.One of the Internet marketing tools you can use is Facebook. With its groups and pages it's one of the easiest tool to use. In face, I like it so much that i use it in my daily life. Groups and Pages are very similar, but have some differences.

After you have a Facebook profile, you set up a group. A group can be your center. People can have discussions with other people here. It gives you a place to relate to your customers as well. The downfall with a group is spammers are attracted to them more. And if you have a large amount of groupies, you can't message them all at once.

Facebook has another tool that is called Page. Pages are more design for businesses to advertise and promote to Facebook users. Pages let you customize more than groups. With pages you can message your entire friend list at once. With pages people don't even have to be registered with Facebook to read. They might come across your page on google or somewhere else. With pages you can see visitor's stats or let you create events.

So you can use groups to attract attention quickly or use Pages to build long-term relationships. Both have advantages and disadvantages. It just depends on what you are trying to do. Facebook has other ways to advertise. Take the time to get to know more about what Facebook has to offer. It can become your best friend. By James Hickey Master Business Consultant

By Roderick Low & James M. Hickey.